To help capture the momentum of this trend like in comradeweb.com for example, here’s a list of six legal marketing tips for lawyers ready to transition from traditional marketing tactics and focus their efforts online.
Get Noticed With SEO-Oriented Content
A robust search engine optimization (SEO) strategy for personal injury marketing is best for websites to get noticed for free. SEO is optimizing your website to rank it in the top search engine results. Search engines like Google and Bing crawl different websites to select results that match the searcher’s intent. To increase your site’s visibility in search engine results, start by identifying relevant keywords and phrases for your services.
A potential client cannot use legalese in their research, so be sure to use terminology they would likely use in their research. Use these SEO keywords in your online content, such as service copy and blog posts. For example, if you’re a personal injury lawyer, potential clients might search for “how to get money from a car accident.” To get your business to appear in search results, consider writing an educational blog post that answers the question and prompts the user to fill out a form to learn more about your company’s services.
Update and make your website mobile friendly.
Start by making an investment in a website if you don’t already have one. 14% of law firms must have a website. One of the most important tools for expanding your reach and drawing in new clients is a website. In today’s world, if you’re not online, you don’t even exist.
Websites, like most other products, need to be updated. Often this is not due to on-page background elements but the growing demand for more complete and user-friendly websites. To increase the likelihood of someone converting on your site (for example, by filling out a form with their contact information), your website needs constant maintenance – or, in some cases,
a complete overhaul.
The more details you can include about your services on your website, the more potential clients will view your business as an expert in your practice. Also, ensure your site is mobile-friendly, as handheld devices are increasingly used for long-tail searches.
For mobile friendliness, be sure to separate your website into various pages and tabs. The pages listed below are our recommendations for inclusion:
About Us: Tell your visitors who you are, including your professional references. Include details about your staff, yourself, and the objective of your business. It’s often a potential client’s first impression, so take advantage of it and don’t be afraid to personalize it while remaining professional.
Services: Organize your services into different tabs or pages. Give a thorough explanation of each legal practice area you engage in. Have a tab open on wills, trusts, estate planning, and probate representation, for instance, if you practice estate law. Incorporate success tales and what-if scenarios to demonstrate to visitors the efficacy of your strategy.
Awards and Publications: Showcase your awards and publications. Potential customers want to see that you are accomplished, and your business has a great reputation.
Testimonials: Ask for testimonials and reviews from your most valuable customers and post them here. Potential clients want to know that you are invested in their experiences and that others have enjoyed working with you.